Brand Kit
✦ All Logos
✦ All Fonts
✦ Brand Guidelines
Logo Variants:
Colored Logo:
Primary Usage:
Use the colored logo on a white background whenever possible.
Ensure there is enough contrast to maintain visibility and legibility.
Secondary Usage:
If the background is dark or busy, use the black or white logo for better visibility.
Black Logo:
Primary Usage:
Use the black logo on light or neutral backgrounds.
It is suitable for printed materials or when color reproduction is limited.
Secondary Usage:
Avoid using the black logo on a dark background to maintain clarity.
White Logo:
Primary Usage:
Use the white logo on dark backgrounds for optimal visibility.
Ensure there is enough contrast to maintain legibility.
Secondary Usage:
Avoid using the white logo on a light or busy background.
Color Palette:
- Rebeccapurple: Primary Brand Color. Use for headings, highlights, and accents.
- Black: Secondary Brand Color. Use for body text, borders, and details.
Fonts:
- Primary Font: Sephora - Use for headlines and prominent text.
- Body Fonts: Poppins (for digital media) and Exo 2 (for print materials).
Usage Guidelines:
- Maintain Consistency: Always use the approved logo variants and color palette to maintain brand consistency.
- Minimum Size: Ensure that the logo is not scaled below a certain size to maintain legibility.
- Clear Space: Leave sufficient clear space around the logo to avoid visual clutter.
- Background Contrast: Ensure there is enough contrast between the logo and the background to maintain visibility.
Voice & Tone:
- Professional: Use a professional and authoritative tone in official communications.
- Inclusive: Encourage an inclusive and collaborative atmosphere in community interactions.
- Innovative: Convey a sense of innovation and forward-thinking in all communications.
By adhering to these brand guidelines and adopting the recommended voice and tone, we ensure a cohesive and recognizable identity for Cluster Protocol, reinforcing its position as a leading Proof of Compute protocol.